Big Car

The MyFord Touch Story

This video is going to be a little different to my normal ones. I usually need to do lots of research to get the story straight. But not this one – this was basically a brain dump! If you don’t know, I once, many moons ago, worked for Microsoft in the Automotive Business Unit or ABU, in fact this is an ABU t-shirt. I started working on the Auto PC – the car stereo you see behind me there – and although I missed ABU’s crowning glory, the Ford SYNC system, I was back in the team to witness first-hand the chaos of the infamous MyFord Touch project. Not much is out there about some of the background to what happened, and I’ve always wanted to tell the real story, what Ford’s PR department didn’t want you to hear.

The Ford SYNC Story

If you wanted to have the latest cutting-edge technology in your car in 2007 you wouldn’t buy a BMW 7 series or a Mercedes S-Class. You’d own a 2008 Ford Focus with SYNC. It was the crowning achievement of Microsoft’s Automotive team; a device that plays music from media players and supports hands-free phone calls. It was revolutionary at the time and was included in over 1 million vehicles. But it almost never happened. It was the last roll of the dice from a team that had spent years in the wilderness trying to break into the car market.

The Vauxhall Vectra Story

In 1990 Vauxhall was on top of the world. Ford’s serious misstep with the Sierra in the early 1980s, meant Vauxhall’s well put together Cavalier had cleaned up. The third generation Cavalier had continued those inroads in the late 80s, along with the excellent Astra and Nova that completed their mass car lineup. So, surely the next generation car, the Vectra, would do just as well? I’m sure you can tell from the build-up, that that didn’t happen, but why?

The Jaguar E-Type (XK-E) Story

The Jaguar E-type name is iconic, but not so much in the USA. There it was known as the XK-E. But whatever the name, it’s a car that’s like no other. And it’s looks are backed up with handling born from motor racing; this wasn’t a car that was all flash and no substance.

The Triumph TR Story

I’m not sure why, but the Triumph TR7 is not a popular car, so many Triumph TR fans tend to wax lyrically about the TR6 and ignore its successor. I thought it was brilliant when I saw a new one on the road in the 1970s, it was something futuristic. But every Triumph TR car is loved in its own way, and to this day there’s a strong community keeping each one of them on the road.

The Rover 75 Story

So, we’ve covered the Rover SD1 and its replacement, the Rover 800. Now we come to the last large Rover, the 75. It’s a shame that this was probably the best quality car Rover ever made, but maybe the least popular. But Rover was like a cat on its 9th life, and there’s only so many opportunities you get before it’s game over.

The Rover 800 Story

I talked about the Rover SD1 a few weeks ago. That was an unmitigated disaster when it came to production, but between that car and the Rover 800, British Leyland, now Austin Rover had forged a partnership with Honda that would lead to big changes in quality at the British company, and the Rover 800 was the first big partnership between the two companies. So, did it work out better than the SD1?

The VW Polo Story

The Volkswagen Polo has quite a strange birth. I suppose it was a hedge against the Golf being unpopular, but it’s still odd that it was first launched as an Audi just at the moment when that brand was trying to go upmarket. No matter what its genesis, the Polo has gone on to become a big seller for Volkswagen.

The MG Midget Story

The MG Midget is all about fun! It’s a simple, cheap little car that promises open-top thrills which it delivers in spades. It’s a story that spans seven decades from humble roots in Oxfordshire to a world-beating car that conquered America. It was loved by weekend tinkerers, American G.I.’s coming home from the war and F1 racers.

The Triumph Spitfire Story

The Spitfire is a beautiful automobile, a thing of wonder penned by an Italian genius, but it almost never happened. If not for a chance find in the dusty corner of a factory it would have remained merely a “could have been”. But Triumph produced a car that still inspires new creations today and has a strong and loyal fan base around the world, nearly 60 years since it burst on the scene.